Google’s May 4 update continues to solidify the idea that relevant quality content is the leading factor in search rankings. This update continues to reward sites that meet Google’s content guidelines. When searching for an Affordable SEO firm it is important to be mindful of how they adjust to these updates. A reliable SEO firm researches Google’s algorithm updates and adjusts their practices to remain in compliance.
We have received confirmation that Google has begun to roll out their core algorithm update.
But before you panic, here’s what that means.
What’s the purpose of these updates?
Throughout the year Google rolls out various updates to their algorithm. This year’s first update was released back in January. It feels like forever ago considering how COVID-19 has affected our lives since then.
These algorithm updates ensure that users receive the most relevant information when performing a Google search.
To understand how these updates impact sites, it is important to understand how Search Engines work. We highly recommend reading that article as it provides valuable information on what signals search engines look for.
In the world of SEO, these updates can lead to sites gaining or losing rank among search results. This does not mean that these updates are bad, in fact, you could argue that these updates promote competition by ensuring that only the most relevant content is displayed.
As is the case with these Google algorithm updates, it is important to employ the services of an established SEO company. Our company does not only provide affordable SEO services but also possesses the knowledge and skillset necessary to remain competitive during these algorithm updates.
Our SEO experts constantly monitor for Google updates to stay compliant and not be caught off guard.
Shady SEO firms constantly look for ways to exploit these updates to rank their client’s sites higher. While in the short term this appears to improve site ranks, it only takes one update or one manual action report to destroy your site’s rank.
This is why some updates, such as the Google Penguin update, were rolled out back in 2012. The Penguin series of updates were initially released as a separate filter that aimed to penalize shady SEO practices between 2012 and 2017.
Black hat SEO practices such as illicit link building, keyword stuffing, and overall sites that did not adhere to Google’s SEO guidelines were the most affected by this update. As of 2016 Penguin filter is now part of Google’s core algorithm. This leads us to May 2020’s core update.
What’s changed?
Content is still king. With this update, Google continues to emphasize quality content.
Sites that lose rank because of this update do not inherently have anything wrong with them. The algorithm just noticed a site with more relevant content and placed it higher up. Our SEO experts know this and are conscious of how Google ranks content to ensure that every site we work on remains compliant with these guidelines.
Businesses looking to continue to rank higher should consider asking the following questions to self assess.
- Do my keywords accurately represent what my site is trying to achieve?
- Is this the kind of site I’d want to bookmark?
- Would I trust this content?
- How does my content compare to other sites in my industry? Is it unique or just a repetition of other articles?
- Am I utilizing my site’s SEO potential to the highest level?
- Is my content relevant to the rest of my site? Does it accurately portray what I want to achieve?
- Is my content SEO Friendly?
- Is my website mobile friendly?
These are great points to keep in mind while searching for an effective SEO solution.
We’re here to help.
You’ve already taken the first step: you’re informed. You know exactly what Google algorithm updates are and how they might impact your site. But you might need help ensuring that your site remains compliant. The team at My Website Spot wants you to know that we are available to help, reach out if you need us!
Summary
Google’s May 4 update continues to solidify the idea that relevant quality content is the leading factor in search rankings. This update continues to reward sites that meet Google’s content guidelines. When searching for an Affordable SEO firm it is important to be mindful of how they adjust to these updates. Remember, A reliable SEO firm researches Google’s algorithm updates firsthand and adjusts their practices to remain in compliance.
